Shortly after the arrival of Matilda, Matt and Emily's daughter, the new parents decided to go after their dream of launching a flower business that would give back to farmers at a local level. Matt knew the best way to do this was to offer one box, filled to the brim with blooms each week. Most farmers only grow one or two varieties of flowers, so this means they can buy large quantities of their fresh flowers every week, and support different growers in the process.